Background
Seraph: In The Darkness is a dark fantasy action RPG with deep leveling systems and immersive combat. The development team needed to go beyond surface-level marketing and acquire players who would genuinely engage with the game, activate codes, progress through levels, and spend real time and money within the world of Seraph.
Challenge
Most user acquisition campaigns deliver vanity metrics like clicks and impressions, but Seraph needed verified, high-quality players who would actually play the game, level up, and invest in the ecosystem. They needed a partner who could prove real engagement, not just downloads.
Solution
GAMES.GG designed a multi-layered quest campaign that tracked real in-game behavior: code activations, level progression, and playtime hours. By verifying gameplay on Steam, the campaign ensured every acquired player was genuinely engaged, creating a dedicated community of RPG enthusiasts.
Quest Campaign
Built layered quests with 26,441 missions completed across 2,421 quest completions, driving deep engagement with Seraph's gameplay systems.
Code Verification
Distributed 226 game codes with a 47.8% activation rate (108 activated), ensuring players actually launched and played the game.
Playtime Tracking
Verified approximately 1,900+ hours of real gameplay on Steam, averaging 6 hours per 10 levels reached by the community.
In-Game Progression
Tracked leveling data showing an average level of 29, max level of 77, 23 players reaching level 60+, and 3,094 cumulative levels across all activated codes.
Results
The campaign successfully delivered measurable impact across all key metrics:
