Background
Champions Tactics: Grimoria Chronicles is Ubisoft's tactical RPG that combines strategic board-game combat with collectible figurines. Ubisoft partnered with GAMES.GG to activate a dedicated community of core tactical RPG players through verified gameplay quests, high-production video content, and social media amplification across X and YouTube.
Challenge
Ubisoft needed more than standard advertising to build a genuine community around Champions Tactics. They required verified engagement from players who would actually invest time in the game's strategic systems, not just passive viewers. The campaign had to prove that participants were real, dedicated RPG players.
Solution
GAMES.GG launched a quest campaign that verified 250+ hours of RPG playtime on Steam for each participant, ensuring only genuine tactical RPG fans engaged with Champions Tactics. This was paired with a high-production YouTube video and social campaign on X to drive awareness and funnel qualified players into the quest.
Verified Quest Campaign
4,700+ users started the Darkness Looming quest, with 700 verified winners selected based on proven RPG playtime on Steam (250+ hours each).
YouTube Production
Produced a dedicated Champions Tactics video achieving 17K+ views, 305 likes, and 76 comments, driving high-intent interest from the RPG community.
X (Twitter) Campaign
Social amplification generated 30K+ video impressions on X with 1.6K likes and 132 replies, sparking organic conversation around the game.
Reward Distribution
Automatically verified gameplay credentials and distributed rewards to 700 winners, creating a niche core community of dedicated tactical RPG players.
Results
The campaign successfully delivered measurable impact across all key metrics:
