Put Your Game in Front of 50M+ Views a Month
GAMES.GG posts daily game news and discoveries across TikTok, Instagram, and YouTube Shorts. Get your game featured in a native, sponsored post from a team whose game posts regularly reach a million views.
Games we've highlighted recently
News videos, skits, rankings, memes, and giveaways from across our channels.
How to Fish
Dazed Games
1.7M views across TikTok and Instagram
When the co-op fishing game started taking off on Steam, our post hit 1.1M views on TikTok and another 576K on Instagram.
Who's watching
TikTok
78% men · 21% women- 18–2424.4%
- 25–3445.9%
- 35–4420.5%
- 45+9.2%
- United States34.8%
- United Kingdom6.4%
- Brazil2.5%
- Canada2.2%
- Germany2.2%
- 18–2421.6%
- 25–3445.2%
- 35–4422%
- 45+8.1%
- United States22.7%
- Brazil7.8%
- India5.3%
- Iran3.4%
- United Kingdom3.1%
Follower data from TikTok and Instagram analytics, September 2026.
Sponsored post packages
Two packages with published starting prices, and a custom partnership for bigger launches.
Spotlight
From $3,000One dedicated short-form video about your game, made in our editorial style and posted across our channels.
- 1 video posted on TikTok
- Cross-posted to Instagram Reels and YouTube Shorts
- Script, edit, and captions by our team
- Performance report after 7 days
Multi-Platform Feature
From $6,000A bigger push with content built for each platform, plus a format that gets people talking.
- 1 video edited natively for TikTok, Reels, and Shorts
- 1 Instagram carousel, ranking, or meme featuring your game
- Optional key giveaway to drive comments and follows
- Link to your Steam page or store in bio and stories
- Performance report after 7 days
Launch Partnership
Let's talkA custom campaign around your reveal, demo, and launch, combining social with the rest of GAMES.GG.
- Multiple videos timed to your key beats
- Carousels, memes, and giveaways across the campaign
- GAMES.GG quests, listing boost, or wishlist campaign
- Dedicated campaign report
Every feature is a dedicated post, never a compilation slot, and is labelled as a paid partnership.
How it works
- Step 1
Book your feature
Pick a package and send us your game. We review every game within 24 hours and lock in a posting date.
- Step 2
We make the content
Our team writes and edits a native short-form video in the style our audience already watches. You approve the final cut.
- Step 3
We post and report
Your post goes live on our channels, clearly labelled as sponsored, and you get a performance report with views and engagement.
Why games choose GAMES.GG for social
An audience that shows up for games
People follow GAMES.GG to discover what to play next. Your game lands in a feed built for game discovery, not between unrelated ads.
Native, not an ad read
We use the same format as our organic posts: a strong hook, gameplay footage, and a clear takeaway. That's why our game posts regularly pass a million views.
A dedicated post, never a compilation slot
Your game gets its own post from start to finish. We never bundle paid features into roundups or compilation videos where they get buried.
Transparent and honest
Clear starting prices, sponsored labels on every paid post, and a report after each one. You know what you're buying and what it delivered.
Pairs with our platform
Combine social with a free GAMES.GG listing, quests, or a wishlist campaign so the attention turns into players.
Formats your game can run in: giveaways, ranked lists, news videos, and memes.
Sponsored game posts on TikTok, Instagram, and YouTube Shorts
Short-form video is where most players now find their next game. A single post about the right game at the right time can send thousands of people to a Steam page in a day. The hard part is reaching an audience that is actually looking for new games, rather than scrolling past another ad.
That's the audience GAMES.GG has built. People follow us for daily game news and recommendations, and they engage: they comment, share, tag friends, and click through. When we feature your game, it appears in the same format and voice as the posts they already follow us for, labelled as sponsored, and made by a team that posts about games every single day.
Frequently asked questions
How much does a sponsored post on GAMES.GG cost?+
A Spotlight video starts from $3,000 and a Multi-Platform Feature from $6,000. Launch Partnerships are custom, so we'll put together a plan and a quote based on your timing and goals.
How many views will my post get?+
We can't guarantee a number, because every post performs differently. For reference, our average TikTok post gets well over 100,000 views, and our top game posts have reached millions.
What formats can my game be featured in?+
Short-form news videos, memes, carousels, ranked lists, and key giveaways. We'll recommend the format that fits your game and your goal, whether that's reach, comments, or wishlists.
Do you label sponsored posts?+
Yes. Every paid post is clearly marked as sponsored using each platform's paid partnership tools. It keeps things honest with our audience, and it's required by the platforms.
Who creates the content?+
Our in-house team writes, edits, and posts everything in the same style our audience already watches. You send us footage, key art, and the key points you want covered, and you approve the final version.
What kinds of games do you feature?+
Indie and AAA games across PC, console, and mobile. Co-op, cozy, and quirky concepts tend to do especially well with our audience, like The Missing Tail and How to Fish.
Is a sponsored TikTok post worth it for an indie game?+
It can be, if the audience matches. Our followers come to us specifically to find new games, so a sponsored post lands in front of players who are already looking for something to play. Pair it with a Steam wishlist link and you can see the impact directly.
How far in advance should I book?+
Two to three weeks before your key date is ideal, so we have time to plan the content and slot it around news. Tighter turnarounds are sometimes possible, so ask.
Ready to get your game seen?
Tell us about your game and we'll come back with a plan and a quote.
Get Your Game Featured