Put Your Game in Front of Millions of Players Every Month
GAMES.GG posts daily game news and discoveries across TikTok, Instagram, and YouTube Shorts. Get your game featured in a native, sponsored post from a team whose game posts regularly reach a million views.
Games we've highlighted recently
News videos, skits, rankings, memes, and giveaways from across our channels.
How to Fish
Dazed Games
1.7M views across TikTok and Instagram
When the co-op fishing game started taking off on Steam, our post hit 1.1M views on TikTok and another 576K on Instagram.
Who's watching
TikTok
78% men · 21% women- 18–2424.4%
- 25–3445.9%
- 35–4420.5%
- 45+9.2%
- United States34.8%
- United Kingdom6.4%
- Brazil2.5%
- Canada2.2%
- Germany2.2%
- 18–2421.6%
- 25–3445.2%
- 35–4422%
- 45+8.1%
- United States22.7%
- Brazil7.8%
- India5.3%
- Iran3.4%
- United Kingdom3.1%
Follower data from TikTok and Instagram analytics, September 2026.
Sponsored post packages
A $500 spotlight for indie studios, a showcase open to every game, and a custom partnership for bigger launches.
Indie Game Spotlight
$500Our way of supporting independent developers. One dedicated post about your indie game on one of our channels.
- 1 dedicated post about your game
- Posted on one channel: TikTok, Instagram, or YouTube Shorts
- Written and edited by our team
- Cross-posting to our other channels available as an add-on
For independent studios only. Not available for AA or AAA titles.
Book NowGame Showcase
From $3,000One dedicated post about your game, published across all three of our channels. Open to any game, from indie to AAA.
- 1 dedicated post on TikTok, Instagram, and YouTube Shorts
- Your game link sent to viewers who comment, via automated DMs
- Shared to our Instagram story for 24 hours
Launch Partnership
Let's talkA full campaign around your reveal, demo, and launch that combines our social channels with the rest of GAMES.GG.
- Everything in Game Showcase, plus:
- Multiple posts timed to your reveal, demo, and launch
- Carousels, memes, rankings, and giveaways throughout the campaign
- Featured listing on GAMES.GG and a feature in our newsletter
- GAMES.GG quests and a Steam wishlist campaign
- PR outreach to gaming press
- A dedicated campaign lead and a full campaign report
Every feature is a dedicated post, never a compilation slot.
How it works
- Step 1
Book your feature
Pick a package and send us your game. We review every game within 24 hours and lock in a posting date.
- Step 2
We make the content
Our team writes and edits a native short-form video in the style our audience already watches.
- Step 3
We post and report
Your post goes live on our channels and you get a performance report with views and engagement.
Why games choose GAMES.GG for social
An audience that shows up for games
People follow GAMES.GG to discover what to play next. Your game lands in a feed built for game discovery, not between unrelated ads.
Native, not an ad read
We use the same format as our organic posts: a strong hook, gameplay footage, and a clear takeaway. That's why our game posts regularly pass a million views.
A dedicated post, never a compilation slot
Your game gets its own post from start to finish. We never bundle paid features into roundups or compilation videos where they get buried.
Transparent and honest
Clear starting prices and a report after every post. You know what you're buying and what it delivered.
Pairs with our platform
Combine social with a free GAMES.GG listing, quests, or a wishlist campaign so the attention turns into players.
Giveaways, rankings, and memes are available as part of a Launch Partnership.
Sponsored game posts on TikTok, Instagram, and YouTube Shorts
Short-form video is where most players now find their next game. A single post about the right game at the right time can send thousands of people to a Steam page in a day. The hard part is reaching an audience that is actually looking for new games, rather than scrolling past another ad.
That's the audience GAMES.GG has built. People follow us for daily game news and recommendations, and they engage: they comment, share, tag friends, and click through. When we feature your game, it appears in the same format and voice as the posts they already follow us for, made by a team that posts about games every single day.
Get a free Steam page audit in about a minute
SteamBuddy scores your capsule art, copy, tags, and conversion signals against 20,000+ games. Free, no signup.
Frequently asked questions
How much does a sponsored post on GAMES.GG cost?+
The Indie Game Spotlight is $500 and is reserved for independent studios. The Game Showcase starts from $3,000 and is open to every game. Launch Partnerships are custom, so we'll put together a plan and a quote based on your timing and goals.
How many views will my post get?+
We can't guarantee a number, because every post performs differently. For reference, our average TikTok post gets well over 100,000 views, and our top game posts have reached millions.
What formats can my game be featured in?+
Spotlights and Showcases are dedicated short-form posts about your game. Launch Partnerships can also include memes, carousels, ranked lists, and key giveaways. We'll recommend what fits your game and your goal, whether that's reach, comments, or wishlists.
Who can book the Indie Game Spotlight?+
Independent studios only. It's priced to help small teams get seen, so it isn't available for AA or AAA games. Bigger studios and publishers can book the Game Showcase or a Launch Partnership.
Who creates the content?+
Our in-house team writes, edits, and posts everything in the same style our audience already watches. You send us footage, key art, and the key points you want covered.
What kinds of games do you feature?+
Indie and AAA games across PC, console, and mobile. Co-op, cozy, and quirky concepts tend to do especially well with our audience, like The Missing Tail and How to Fish.
Is a sponsored TikTok post worth it for an indie game?+
It can be, if the audience matches. Our followers come to us specifically to find new games, so a sponsored post lands in front of players who are already looking for something to play. Pair it with a Steam wishlist link and you can see the impact directly.
How far in advance should I book?+
Two to three weeks before your key date is ideal, so we have time to plan the content and slot it around news. Tighter turnarounds are sometimes possible, so ask.
Ready to get your game seen?
Tell us about your game and we'll come back with a plan and a quote.
Get Your Game Featured