Player Acquisition With Verified Gameplay, Not Vanity Metrics
Most user acquisition buys clicks and hopes they turn into players. We use first-party gameplay data to confirm that the players we send actually install, play, and progress in your game.
What verified player acquisition means
Classic user acquisition in gaming is measured in clicks, installs, and cost per install. The problem is that none of those numbers tell you whether someone actually played. Bots, incentivized installs, and low-intent traffic can make a campaign look great on paper while your player count stays flat.
We measure what happens after the install. Using first-party gameplay data, we verify code activations, hours played, and progression, like reaching level 10 or finishing a tutorial. You set the actions that matter, and we build quests that reward players for doing them.
That makes our player acquisition a good fit for games that need engaged players rather than raw numbers: live service titles, early access launches, games with in-game economies, and anyone who has been burned by UA that never turned into retention.
What you get
Verified players
We track code activations, playtime, and level progression, so you pay for players rather than impressions.
Owned audience
3M+ registered gamers and 4M+ monthly active users on GAMES.GG, without third-party ad-network markup.
Quest-based engagement
Players complete in-game missions that drive installs, playtime, and retention at the same time.
Cross-platform
Campaigns for Steam, mobile, and console titles, targeted by genre, platform, and play behaviour.
How it works
- Step 1
Define the player
We agree the player profile and the in-game actions that count as success, from install to level 10 to purchase.
- Step 2
Design the quests
We build quests and rewards around those actions and match them to the right player segments.
- Step 3
Verify and optimize
Gameplay data verifies every player, and we shift budget toward the segments that retain best.
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Results we've delivered
Verified Player Acquisition for Seraph
Quest-driven campaign that acquired 5,808 verified players who collectively played 1,900+ hours, with 47.8% code activation and 9.3% spending $60+ in-game.
Community Quest Activation for Ubisoft
Multi-platform campaign combining quest verification, video content, and social amplification for Ubisoft's Champions Tactics: Grimoria Chronicles.
TESTIMONIALS
What Partners Say
Since 2022 we've helped 300+ brands.
Frequently asked questions
What is player acquisition in gaming?+
Player acquisition is the work of bringing new, engaged players into your game. Good acquisition is measured by installs, playtime, and retention, not just clicks or impressions.
How do you verify that players are real?+
We use first-party gameplay data such as code activations, playtime, and level progression to confirm each player actually plays. That filters out click farms and bot traffic.
Which platforms do you support?+
We run player acquisition for Steam, mobile, and console games.
