Game Launch Marketing Built for Day One
Launch week decides how platforms and players see your game. We combine owned distribution, quest-based activations, and social amplification to put your game in front of the right players when it matters most.
How to plan a game launch campaign
A good game launch is planned in three stages. Before launch, you build wishlists and a community so there is an audience waiting. On launch day, you concentrate visibility so the platforms notice. After launch, you keep players engaged so the first week of momentum becomes a lasting player base.
We run all three stages on GAMES.GG's owned platform. That means launch quests that reward players for installing and playing, placements in front of gamers who match your genre, reward drops, and social amplification timed to your release. Because we own the distribution, campaigns can go live within 24 to 72 hours of briefing, which helps when a launch date moves.
We have supported launches from small indie teams through to publishers like Ubisoft, and the approach scales with the budget. Start with a focused launch push, then add more once you see what is working.
What you get
Owned distribution
Full-scale activation across GAMES.GG's platform of 3M+ registered gamers.
Quest-based activations
Reward players for installing, playing, and sharing, so your launch becomes an event rather than an ad.
Social amplification
Coordinated posting and community management timed to your release, from a team that speaks gamer natively.
Fast turnaround
Campaigns go live within 24–72 hours of briefing, so late-breaking launch dates aren't a problem.
How it works
- Step 1
Plan the launch window
We map the pre-launch, launch-day, and post-launch beats against your goals and budget.
- Step 2
Activate
Quests, placements, and social go live together to concentrate visibility around release.
- Step 3
Sustain momentum
Post-launch quests and re-engagement keep new players playing after the first week.
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Results we've delivered
Community Quest Activation for Ubisoft
Multi-platform campaign combining quest verification, video content, and social amplification for Ubisoft's Champions Tactics: Grimoria Chronicles.
Reward Distribution at Scale for Off the Grid
Helped OpenSea distribute an exclusive branded in-game shirt inside Off the Grid by verifying FPS gameplay hours and membership pass ownership.
TESTIMONIALS
What Partners Say
Since 2022 we've helped 300+ brands.
Frequently asked questions
When should game launch marketing start?+
Ideally 3–6 months before release, starting with wishlists and community building. We can also activate quickly: campaigns go live within 24–72 hours of briefing.
What does a launch campaign include?+
Typically owned distribution on GAMES.GG, quest-based activations, reward or item drops, and social amplification, scoped to your goals and budget.
Do you work with AAA publishers?+
Yes. We've run campaigns for indie studios through to Ubisoft, including a community quest activation for Champions Tactics.
