Background
Riftstorm is an upcoming action RPG built for hardcore gamers who love deep loot systems and intense co-op combat. Ahead of their Steam launch, the Riftstorm team needed to drive wishlists and build anticipation among the right audience, players who live and breathe ARPGs.
Challenge
With a limited pre-launch budget, Riftstorm needed maximum impact per dollar. They needed a partner who could reach genuine ARPG enthusiasts, not just broad gaming audiences, and convert attention into Steam wishlists at scale.
Solution
GAMES.GG crafted a hyper-targeted video campaign that spoke directly to ARPG fans, leveraging platform data to verify genuine gameplay interest before serving content. The result was an extraordinarily efficient campaign that delivered real gamers to the Steam page.
Targeted Video Ads
Short-form gameplay videos optimised for ARPG enthusiasts, served across social and platform channels.
Steam Page Optimisation
Collaborated on Steam page improvements to maximise conversion from click to wishlist.
Audience Verification
Used GAMES.GG's player verification system to ensure ads reached users with 100+ hours in similar titles.
Cost Optimisation
Continuously refined targeting and creative to push CPC down to record lows.
Results
The campaign successfully delivered measurable impact across all key metrics:
