Background
Stake.com is one of the world's largest crypto casino and sportsbook brands, with a strong presence in esports through partnerships like Team Vitality. Stake wanted to put its brand in front of a large, engaged gaming audience across specific international markets.
Challenge
Stake needed reach in a defined list of priority countries, from Japan and South Korea to Russia, Turkey and Southeast Asia, while keeping spend in other markets efficient. The brand had to show up consistently on every visit, not as a one-off banner that players scroll past.
Solution
GAMES.GG ran a sitewide brand takeover from September 2 to October 4, 2026. Stake appeared in four placements on every qualified pageview, with traffic split between priority countries and a wider rest-of-world group. Midway through, the creative was refreshed with a Team Vitality esports theme to keep it fresh for returning visitors.
Navbar Placement
A Stake button in the GAMES.GG navigation bar, visible on almost every qualified pageview for the full campaign.
Content Banners
Display banners inside articles and game pages, appearing on almost every qualified pageview alongside the content players came for.
CTAs and First-Visit Pop-Up
In-page calls to action on around 80% of pageviews, plus a pop-up shown to roughly 1 in 5 first-time visitors.
Geo-Targeted Delivery
Traffic tracked by country, with priority markets such as Russia (690K pageviews), Japan (670K) and South Korea (280K) leading delivery.
Campaign Creative
Results
The campaign successfully delivered measurable impact across all key metrics:
